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The Enduring Strategic Brand – Book Launch
Luc Bardin, former Group Chief Sales & Marketing Officer for BP will be launching his book “THE Enduring Strategic Brand” at Brand Exchange on 11th May.
In his new book, Luc investigates precisely what it takes to build and grow a Strategic Brand. Through candid and unique interviews with over 40 C-suite leaders – as well as ground-breaking forensic analysis of 20 Brands from BMW to BP and Airbnb to TATA – THE Enduring Strategic Brand shows that the best performing organisations are built on Strategic Brands and offers an effective system of 13 vital brand imperatives that empower the enterprise to outperform competitors.
Please RSVP to join us for a presentation and Q&A session with Luc as he discusses precisely what it takes to grow and sustain a strategic brand in our own brave new world where disruption is the new normal.
Our members can attend free of charge. Non-member guests are charged £25 for a ticket.
Programme
18:00 – 18:30 Registration + welcome drinks
18:30 – 19:30 Presentation + Q&A
19:30 – 21:00 Book signing + Networking drinks
Tickets
Brand Exchange members: Complimentary
Non-member guests: £25
