A revolutionary new book, DO GOOD, by global brand strategist and researcher Anne Bahr Thompson has been launched as a call to action for businesses to integrate doing good – for customers, employees, local communities and the planet – with doing very well. From organic to recycling, fair trade and ethical labour practices, to major philanthropic investments, “doing good” has increasingly become a mandate for all business. Based on interviews with thousands of consumers and three years of rigorous research into brand loyalty, brand leadership, and good corporate citizenship, DO GOOD gives practical guidance on how to embed social consciousness into a company’s DNA, and how to reap the benefits of doing this.
Available now from Amazon, the book draws on Thompson’s business mandate and ethos: Brand Citizenship. Through both quantitative surveys and qualitative conversations, Thompson has clearly established that people now look to business, above government, for improving their lives.
With DO GOOD, business leaders will get an edge on implementing Brand Citizenship: a win-win-win solution for customers, society, and the bottom-line.
ABOUT ANNE BAHR THOMPSON
Anne Bahr Thompson is founder of the brand consultancy Onesixtyfourth and former executive director of strategy and planning at Interbrand. Her research findings and insights have been featured in publications such as The Financial Times, The New York Times and The Guardian. She lives between New York City and The Isle of Wight.