David Haigh: The Value of Brand Trump

For many, Donald Trump is a nightmare that became very real on the morning of 8th November 2016 following one of the most divisive election campaigns in US history. Conversely, many consider him to be a shrewd businessman with sound economic policies and America’s saviour. Either way, Trump heads one of the highest-profile corporate empires in the USA of which the President himself has always presented a generous view. However, many prominent publications have projected less favourable reports and contested the claims about his own brand value.

To analyse this controversial brand we have David Haigh, CEO of Brand Finance speaking at Brand Exchange on 2nd March, Thursday. David is a prominent and outspoken figure in the world of brand valuation, with a multitude of articles and interview published on the subject. Join him for a talk followed by Q&A session on 2nd March, Thursday. He will be discussing the value of Donald Trump’s brand as well as how his presidency has affected the brand of the USA as a whole.

Please RSVP to attend this event.

Programme
18:00 – 18:30 Registration & welcome drinks
18:30 – 19:30 David Haigh’s talk + Q&A
19:30 – 21:00 Networking drinks