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How far can global brands be leveraged? Considerations from an in-house trademark perspective with Lia Young
Lia has since 2012 managed the trademark portfolio of Caterpillar’s flagship brands in Europe, Middle East and Russia. Caterpillar Inc., is a Fortune 100 Company whose brand is consistently listed in Interbrand’s top 100 Best Global Brands having a 2018 Interbrand valuation of $5.7B. Lia also leads the global trademark strategy and activity for several European based subsidiary brands such as Perkins, MAK, FG Wilson and MWM.
Based at Caterpillar’s engine facility in Peterborough, UK, Lia is a Solicitor registered to practice in England and Wales and a Chartered Trademark Attorney. She is a member of the IP Federation’s Trademark Committee and having had a 20+ year career with the industrial giant, she is regularly invited to speak about trademarks and brand protection from an in-house perspective.
Lia will share her insights on how correct management of trademark portfolios are the key to protecting and enhancing core brand attributes and values.
We hope to see you there!