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Sarah Ashby – Making Marketing More Accountable
Sarah Ashby is the Finance Director of McVitie’s Cake and will be speaking about marketing effectiveness from a commercial finance point of view.
She has a wealth of experience in managing iconic brands from her time at P&G, Heinz, Gillette and most recently Pladis Global which owns McVitie’s, Godiva and Jacob’s Crackers.
This is a must-attend for marketing professionals to gain insight into the commercial aspect of managing brands.
Please RSVP to attend this event.
Programme
18:00 – 18:30 Registration & welcome drinks
18:30 – 19:30 Presentation + Q&A
19:30 – 21:00 Networking drinks
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