Brand Exchange members are invited to these events
which are entertaining and offer a relaxed atmosphere
for networking.

Loading Events
  • This event has passed.

Valuing Creativity with Martin Lambie-Nairn

Details

Date: Thursday 28th Feb
Time: 6:00 pm - 9:00 pm

Pioneering screen design and brand identity for broadcasting and non broadcasting companies. Martin Lambie-Nairn has created brand identities we are all likely to be familiar with. From Channel 4’s groundbreaking ‘patchwork’ identity, to the total rebrand of the BBC. More recently leading the rebrands for HSBC and BT. Martin strongly believes that for a branding project to be successful, the company’s top management – the CEO and the CMO – need to be involved and actively endorse it.

More than ever, companies are beginning to pay attention to how design can impact growth, and the ones who don’t will be left behind. Some of the key Professional Services Network businesses as well as Management Consultancies (for example, PWC and McKinsey) now serve clients with their own in-house design teams, further highlighting the strong link between design and value creation.

Martin will share his personal perspective on creating and developing brands and how to build tangible value for brands.


BOOK THIS EVENT

 

Venue

BRAND EXCHANGE
3 Birchin Lane
London, EC3V 9BW United Kingdom
+ Google Map
CONTACT
+44 (0)207 389 9410
enquiries@brandexchange.com

VIEW PAST EVENTS