Brand Finance is a specialist consultancy dedicated to the better understanding of marketing finances, offering a highly professional approach to marketing accountability and brand evaluation. Brand Finance has developed transparent and accessible brand evaluation and brand valuation methodologies grounded in marketing and investment practice. We have been central to the standard setting for both the ISO 10668: Brand Valuation and ISO 20671: Brand Evaluation. We are the only brand valuation practice in the IVSC and have had our methodology accredited by Marketing Accountability Standards Board's (MASB) MMAP.
For more than 20 years we have helped companies to connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments. In so doing, we have helped finance people to evaluate marketing programmes and marketing people to present their case in the Board Room.
We have worked with companies of all shapes and sizes, from blue-chip internationals such as Vodafone and Shell, to small iconic brands such as Asprey and Ministry of Sound. We also work with tax authorities, IP lawyers and private equity firms.
In 2004, we established the Brand Finance Institute, which runs seminars and lectures to promote best practice on brand valuation and evaluation. Brand Finance Forums are also organised worldwide each year as a knowledge sharing platform and showcase of best practice for clients.
Every year Brand Finance values over 5000 brands – across all sectors and geographies. The results are tabulated and published in the media, with partners such as The Banker, to raise awareness of brands as valuable business assets, which must be managed and invested in. Other Brand Finance studies include the Nation Brands 100, the Football 50 and the Global Intangible Finance Tracker (GIFT).