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Brand Finance Institute Webinar: Undisclosed – The Balance Sheet vs Reality


Date: 3 June, 2020
Time: 2:00 pm - 3:30 pm


Since the IASB introduced IFRS 3: Business Combinations in 2004, companies have been required to identify the value of specific intangible asset values within the businesses they acquire. With the rise of digital technology and big data, the role of intangible assets has evolved.

A significant share of global intangible assets is not disclosed on balance sheets, and what is disclosed is of little informational value to investors, as heavy emphasis remains on goodwill rather than specific individual intangibles.

The Brand Finance Global Intangible Finance Tracker (GIFT™) is an annual monitor of the value of global intangible assets, both reported and undisclosed.

We invite you to join our interactive online discussion to explore the findings of our study as well as discuss the current issues surrounding intangible asset reporting and how both investors and management can gain from a better understanding of intangible assets.

Join Annie Brown, Senior Consultant at Brand Finance and Savio D’Souza, Valuation Director at Brand Finance for our next webinar: ‘Undisclosed: The Balance Sheet vs Reality’.


The Brand Finance Institute, as the educational division of Brand Finance, is committed to addressing the theoretical and practical issues surrounding brands. The BFI´s purpose is to create and foster an environment for knowledge-sharing and networking among practitioners and experts in the market. In order to do so, we secured a team of experienced industry professionals and developed a wide range of programmes and certifications in collaboration with the most coveted business schools and universities.

Visit the Brand Finance Institute Events Page to keep up the date on the programme of online events, and to register for the webinars.

Follow the Brand Finance Institute on LinkedInTwitter and Facebook to keep up to date with the latest news and upcoming events, and feel free to use our hashtag #BFIWebinar when sharing online.

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