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Brand Finance Institute Webinar – Brand Transition: Do Rebrands Add Or Destroy Value After M & A?


Date: 13 May, 2020
Time: 2:00 pm - 3:00 pm

As business models are upended and previously untouchable companies become ripe takeover targets, the COVID-19 crisis will bring about many opportunities for mergers and acquisitions at reasonable prices. However, with the stakes also higher, M&A teams need to take more care than usual to deliver value.

In support of these teams, Brand Finance has conducted a study of the financial effects of rebrands following mergers and acquisitions on a global scale – the first such study of its size.

By looking at all of the public acquisitions in the world above $500m over the last five years, we have identified the key trends from 3,000 acquisitions – which account for 80% of the total value of public acquisitions in the world – to determine how to make sure your next brand architecture change delivers value.

Join Alex Haigh, Technical Director at Brand Finance, and Lorenzo Coruzzi, Senior Consultant at Brand Finance, for our online webinar to explore and discuss how to make one of the most important decisions in an M&A deal smoothly and successfully.


The Brand Finance Institue, as the educational division of Brand Finance is committed to addressing the theoretical and practical issues surrounding brands. The BFI´s purpose is to create and foster an environment for knowledge-sharing and networking among practitioners and experts in the market. In order to do so, we secured a team of experienced industry professionals and developed a wide range of programmes and certifications in collaboration with the most coveted business schools and universities.  

Visit the Brand Finance Institute Events Page to keep up the date on the programme of online events, and to register for the webinars. 

Follow the Brand Finance Institute on LinkedIn, Twitter and Facebook to keep up to date with the latest news and upcoming events, and feel free to use our hashtag #BFIWebinar when sharing online

For more information, visit or email 




United Kingdom
+44 (0)207 389 9410