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Building a Recommendation Economy with Fi Bendall
As an expert and pioneer in digital strategy, and more than 23 years’ experience in the tech sector, Fi Bendall is one of the most respected thought leaders in the digital space. CEO Magazine described her as the ‘CEO’s Secret Weapon’, and Femeconomy has recognised her as a female leader to watch.
Customers are more connected to brands than ever before and understanding those connections can provide a huge benefit to companies. Join us as we discover the emotional drivers of the customer along the path to purchase and how brands can use these drivers to their advantage.