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Plain Packaging: Billions at Stake for Consumer Brands
Plain packaging is often referred to as a branding ban or brand censorship. By imposing strict rules and regulations, the legislator requires producers to remove all branded features from external packaging, except for the brand name written in a standardised font.
Following the introduction of plain packaging for tobacco products and calls to extend the legislation to other sectors, Brand Finance has analysed the potential financial impact of such policy on food and beverage brands in four categories: alcohol, confectionery, savoury snacks, and sugary drinks.
To apply plain packaging in these sectors would render some of the world’s most iconic brands unrecognisable, changing the look of household cupboards and supermarket shelves forever, and result in astronomical losses for the holding companies. #
Join us to find out the results of Brand Finance’s latest research and discuss the impact of extending plain packaging legislation to food and beverage sectors.
PROGRAMME
08.15 – 09.00 Breakfast and Registration
09.00 – 09.10 Introduction of the Value of Plain Packaging Report by David Haigh, CEO, Brand Finance
09.10 – 10.30 Speaker Presentations followed by Panel Session
10.30 – 11.30 Coffee and Networking
