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The Value of the Monarchy: From Annus Horribilis to Annus Mirabilis


Date: 20 November, 2017
Time: 6:00 pm - 9:00 pm


The 20th of November will mark the Queen and Duke of Edinburgh’s Platinum Wedding Anniversary. It will also be exactly 25 years since the Windsor Castle fire – the event that marked the nadir of the sovereign’s annus horribilis.

A quarter of a century on from one of the British monarchy’s most turbulent years, the royal family is more popular than ever and the appeal of the youngest generation of royals ensures the institution’s survival in the future.

Thanks to this universal popularity, the monarchy’s influence extends far beyond pomp and circumstance, and helps generate a considerable uplift to the UK economy.

This annus mirabilis, Brand Finance once again calculated the total value of ‘The Firm’, as if it were a business, and the financial benefits it brings to the British taxpayer.

Join us at the launch of our latest report to discover the value of the ‘Kate effect’ and learn how royal warrants and coats of arms can help brands achieve commercial success.


18:00 – 18:30 Welcome Drinks

18:30 – 18:40 David Haigh, Brand Finance

18:40 – 18:55 Clive Cheesman, College of Arms

18:55 – 19:30 Ben marson, The Prince’s Trust

19:30 – 20:00 Prof. Qing Wang, University of Warwick

19:15 – 20:00 Panel Session and Q&A

20:00 – 21:00 Networking Drinks




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